Hollywood Style!
Hollywood Style is an All American Made brand crafted with plant-based ingredients. For over two decades, our facial care line has earned an exceptional international reputation, setting trends in the global skincare and personal care industry.
Professionals’ Choice
Hollywood Style is trusted and used worldwide by professional hair stylists, artists, estheticians, beauticians, dermatologists, beauty parlors, spas, and fitness clubs, making it a preferred choice in the beauty industry.
Market
Our products are available online, in upscale beauty salons, spas, continental supermarkets, beauty & general stores, chain stores, and wholesale clubs across the globe.
Price
We offer competitive pricing, ensuring maximum profit margins for our business partners and cost savings for consumers.
Our Legacy
Our story began in 1971, when visionary chemists Patrick and Elizabeth Sura left leading multinational beauty labs in Los Angeles to pursue their dream of creating innovative, high-quality skincare. They established Biometics International, a boutique formulation and contract manufacturing lab serving global beauty brands.
In 1994, their passion evolved into Valley of the Sun Cosmetics LLC, an American-made beauty house committed to excellence, scientific innovation, and natural ingredients. Today, VOTS brands continue to represent premium U.S. craftsmanship and trusted international performance.
Mission & Vision
We are dedicated to becoming a global leader in natural, science-based beauty by:
- Delivering premium quality at accessible value
- Formulating natural, safe, clean-beauty products
- Innovating through research-driven development
- Building strong international partnerships
- Expanding through strategic growth and brand launches
- Championing Made in USA excellence worldwide
Our commitment: effective formulations, global trust, and enduring American innovation.